My Litte Eye Fashion - STRIPE OUT Campaign
CLIENT: QVC | Online Retailer
PROBLEM: To create more engaging content for the persuadable market on Instagram. To increase traffic to the website from the younger, persuadable market. To produce content that stands out from the existing QVC brand.
MY ROLE: Art direction, user journey, wire-framing, image re-touching, page build and publishing
SOLUTION: Bimonthly trend release using younger, edgier models, punchy sets, and a highly curated selection of statement pieces.
Photography by Vicki Conroy