My Litte Eye Fashion - STRIPE OUT Campaign

CLIENT: QVC | Online Retailer

PROBLEM: To create more engaging content for the persuadable market on Instagram. To increase traffic to the website from the younger, persuadable market. To produce content that stands out from the existing QVC brand.

MY ROLE: Art direction, user journey, wire-framing, image re-touching, page build and publishing

SOLUTION: Bimonthly trend release using younger, edgier models, punchy sets, and a highly curated selection of statement pieces.

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Photography by Vicki Conroy